Advertisement Policy

Last Updated: 21st September, 2025

Sadafal Arogyam, rooted in the ancient wisdom of Naturopathy, Panchakarma, Ayurveda, and Yoga, communicates with integrity and responsibility. Our promotional activities are designed to inform and educate about holistic wellness. This policy governs all our advertising across all media, ensuring compliance with legal standards and upholding the ethical sanctity of our founding principles.

1. Core Principles of Our Communication

  • Truthfulness and Substantiation: All claims must be accurate and capable of being substantiated by documented principles of Ayurveda, Naturopathy, or modern science. We will not make false or misleading representations.

  • Non-Disparagement: We strictly prohibit any communication that denigrates other systems of medicine, practitioners, or wellness centers.

  • Ethical Responsibility: We will not exploit fear or mislead individuals by promising guaranteed or miraculous cures. Our communication will emphasize wellness, prevention, and holistic management.

  • Compliance with Law: All advertisements shall comply with the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, the Consumer Protection Act, 2019, the Information Technology Act, 2000 (and its associated Intermediary Guidelines), and any other relevant Indian laws, as well as international standards like GDPR for data privacy in marketing.

2. Nature of Promotional Content & Limitation of Liability

A. Reflection of Market Trends:
Sadafal Arogyam acknowledges that modern marketing often utilizes creative concepts, narratives, and imagery that reflect prevailing market trends, consumer aspirations, and global wellness behaviors. Our promotional activities may incorporate such elements to effectively communicate in the contemporary landscape.

B. No Express Guarantee on Marketing Content:
It is expressly declared that the creative execution, language, and thematic elements used in our advertisements—including but not limited to social media posts, video commercials, and promotional copies—are developed by creative teams to resonate with current audience preferences. These elements are not to be interpreted as a direct, guaranteed representation of the foundational, classical knowledge of Sadafal Arogyam or its parent body, Vihangam Yoga Organization.

The core principles of our treatments remain unchanged and are based on classical texts. The marketing portrayal is a separate, creative endeavor meant for engagement and should not be legally tied to the specific outcomes or the rigid principles of the sciences we practice.

3. Guidelines for Specific Advertisement Mediums

A. Social Media & Digital Marketing

  • Targeting: We will not use sensitive personal data (e.g., health conditions) for micro-targeting without explicit, compliant consent.

  • Testimonials: All testimonials must be genuine, with written consent, and include a clear disclaimer: “Results vary based on individual circumstances. This is an individual’s experience, not a guaranteed outcome.”

  • Influencer Collaboration: Influencers must disclose partnerships using #ad or #sponsored. They will be provided with guidelines to ensure their content does not make unsubstantiated claims.

B. Offline Promotions (Print, Hoardings, Brochures)

  • Visual Accuracy: Imagery will reflect our actual facilities and environment as closely as possible.

  • Transparent Pricing: All offers and prices will have clear terms and conditions mentioned.

C. General Content (Website, Blogs)

  • Content will be primarily educational. Promotional content will be clearly distinguishable.

4. Mandatory Disclaimers

The following disclaimers must be prominently displayed in all relevant advertisements:

  • General Treatment Disclaimer: “The treatments at Sadafal Arogyam are based on principles of Naturopathy, Ayurveda, and Yoga. They are intended for wellness, rejuvenation, and managing lifestyle disorders. These are complementary practices and are not a substitute for the diagnosis and treatment of a qualified medical doctor. Individual results will vary based on unique patient factors and adherence to the program.”

  • Marketing Content Disclaimer (To be used on digital platforms & creative assets): “Our marketing campaigns are designed to reflect general wellness trends and consumer aspirations. The creative concepts employed are for engagement purposes and are not an express guarantee of individual results or a literal interpretation of our classical founding principles.”

5. Pre-Publication Review & Approval Process

A three-tier review process is mandatory for all campaign creatives before publication:

  1. Clinical Review: Approval from a senior Naturopath/Ayurvedic Doctor to ensure factual accuracy of health-related statements.

  2. Legal Review: Scrutiny by a legal advisor/designated manager for compliance with this policy and national/international law.

  3. Final Brand Approval: Final sign-off from the Center Head to ensure overall alignment with the brand’s ethos.

6. Policy Violations

Any breach of this policy by an employee, agency, or partner will result in:

  • Immediate withdrawal of the non-compliant advertisement.

  • Internal disciplinary action.

  • Termination of contracts with external partners.

7. Grievance Redressal

If you have any questions regarding this Advertisement Policy, you may contact us:

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